Manual eCommerce Site Setup On SiteGround: Week 6

WordPress Caching Plugin Changed, Rich Snippets Added, Styling

1) The Swift Performance Lite caching plugin was found to clutter the statistics on the security plugin. In its stead, the W3 Total Cache plugin is now being used (with CSS minification turned off).

2) Tried to set up rich snippets to increase click-through rates.

Initially used the All In One Schema Rich Snippets plugin to do this, but the generated HTML failed Google’s validation test. This was because Ancient Greek Keyboard has no product review plugin set up, which is something that All In One Schema Rich Snippets seems to require. (All In One Schema Rich Snippets does not permit the administrator to turn reviews off, either.)

So instead, the structured data markup was done semi-manually on the landing page in the following manner:

First, an online microdata generator was used to generate most of the base code for a product and product offer (ie: for the product’s name, image, description, sku #, price currency, price and condition).

Second, structured data was manually written for product availability in accordance with Schema.org’s documentation.

At this point, structured data was also manually written for the product’s sku # as part of the product (rather than the product offer) for purposes of style.

Finally, this code was validated on Google’s Structured Data Testing Tool. When it passed, it was adapted to the current HTML for the first product listing on the landing page.

(Just to be safe, the final code was validated as well).

3) Adjusted font sizes on Archive & Category pages.

WordPress Caching Plugin Changed, Rich Snippets Added, Styling

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